The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant implications for innovation management at firm...

Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation since these are considered to be "early indicators" for emerging customer needs. Such markets, therefore, offer a good chance of uncertainty reduction for in the innovation...

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its...