This paper considers the legitimacy-creating efforts of Better Place, an international new venture (INV) providing infrastructure services linking electrical vehicles and power grid networks. We analyze the debate on Better Place's attempts to communicate its business idea to constituents in...

Purpose – The purpose of this paper is to evaluate the usefulness of situated learning in business education. Design/methodology/approach – Illustrative case study. Findings – The increasingly popular situated learning approach holds some possible solutions to the emerging crisis of...