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Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta; Li, Stella Yiyan; Tse, David K. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
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IMPROVING MEDIA DECISIONS IN CHINA: A Targetability and Cost-Benefit Analysis
Hung, Kineta; Gu, Flora Fang; Tse, David K. - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10008116839
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Changing Media Consumption in a New Home: Acculturation Patterns Among Hong Kong Immigrants to Canada
Lee, Wei-Na; Tse, David K. - In: Journal of advertising : official publication of the … 23 (1994) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10008129776