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Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Guenzi, Paolo; Nijssen, E. J. - In: Industrial marketing management : the international … 90 (2020), pp. 346-359
Persistent link: https://www.econbiz.de/10012322086
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Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu; Raassens, Néomie; Haans, Hans; … - In: Industrial marketing management : the international … 93 (2021), pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
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Exploring the effectiveness of pursuing competing technologies in parallel projects during predevelopment
Bommel, Ties van; Nijssen, E. J.; Mahieu, Ronald J. - In: International journal of technology management : IJTM 81 (2019) 3/4, pp. 166-190
Persistent link: https://www.econbiz.de/10012209955
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Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.; Guenzi, Paolo; Borgh, Michel van der - In: Industrial marketing management : the international … 64 (2017), pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
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Innovation in the frontline : exploring the relationship between role conflict, ideas for improvement, and employee service performance
Schepers, Jeroen J. L.; Nijssen, E. J.; Heijden, Gielis … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 797-817
Persistent link: https://www.econbiz.de/10011634067
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The impact of digital transformation on salespeople : an empirical investigation using the JD-R model
Guenzi, Paolo; Nijssen, E. J. - In: Journal of personal selling & sales management 41 (2021) 2, pp. 130-149
Persistent link: https://www.econbiz.de/10012584523
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The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective
Guenzi, Paolo; Nijssen, E. J. - In: European journal of marketing 57 (2023) 3, pp. 745-770
Persistent link: https://www.econbiz.de/10014226008
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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Unleash the power of the installed base : identifying cross-selling opportunities from solution offerings
Borgh, Michel van der; Nijssen, E. J.; Schepers, Jeroen … - In: Industrial marketing management : the international … 108 (2023), pp. 122-133
Persistent link: https://www.econbiz.de/10014227547
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Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.; Borgh, Michel van der; Totzek, Dirk - In: Industrial marketing management : the international … 105 (2022), pp. 60-71
Persistent link: https://www.econbiz.de/10013494036