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Nijssen, Edwin J.
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Sloot, Laurens M.
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Verhoef, Peter C.
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
6
Journal of the Academy of Marketing Science
6
Working papers / Centre for Market driven Innovations : WP
5
Journal of service management
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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European Journal of Marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Rotterdam Institute for Business Economic Studies
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European review of agricultural economics : ERAE
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International marketing review
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Long range planning : LRP ; international journal of strategic management
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Technological forecasting & social change : an international journal
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Brand management ; Vol. 3
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British journal of management : BJM
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Creativity and Innovation Management
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European journal of marketing
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IEEE transactions on engineering management : EM
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International Marketing Review
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International journal of production research
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International marketing ; Vol. V
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Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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Rotterdams Instituut voor Bedrijfseconomische Studies
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands
Verhoef, Peter C.
;
Nijssen, Edwin J.
;
Sloot, Laurens M.
- In:
European journal of marketing : EJM
36
(
2002
)
11
,
pp. 1309-1326
Persistent link: https://www.econbiz.de/10006085888
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2
Success factors of line extensions of fast-moving consumer goods
Nijssen, Edwin J.
- In:
European journal of marketing : EJM
33
(
1999
)
5-6
,
pp. 450-469
Persistent link: https://www.econbiz.de/10006096791
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