//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Agent or Steward: The Target C...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Acquisition
1
Bank
1
Banking
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Defection
1
Hendry model
1
Markenartikel
1
Markenführung
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Relationship marketing
1
Takeover
1
Übernahme
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
37
Aufsatz in Zeitschrift
37
Lehrbuch
14
Textbook
14
Case study
10
Fallstudie
10
Aufsatz im Buch
8
Book section
8
Aufsatzsammlung
3
Fallstudiensammlung
3
Collection of articles of several authors
2
Einführung
2
Sammelwerk
2
research-article
2
Bibliographie
1
Conference paper
1
Congress Report
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
English
1
Author
All
Riebe, Erica
1
Sharp, Byron
1
Stern, Philip
1
Wright, Malcolm
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->