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F INFORMATION COMMERCE & TECHNOLOGY - Fa:160 How to build a WebFountain: An architecture for very large-scale text analytics

Gruhl, Daniel; Gibson, David; Meyer, Joerg; Pattanayak, … - In: Operations research, Management science : OR MS ; the … 44 (2004) 4, pp. 459-460

Persistent link: https://www.econbiz.de/10007786470

Failing firms and successful entrepreneurs: serial entrepreneurship as a temporal portfolio

Sarasvathy, Saras; Menon, Anil; Kuechle, Graciela - In: Small Business Economics 40 (2013) 2, pp. 417-434

Entrepreneurial performance is almost always confounded with firm performance. In this paper we argue for an instrumental view of the firm by formally showing that entrepreneurs can amplify their expected success rates by designing their careers as temporal portfolios that exploit contagion...

Persistent link: https://www.econbiz.de/10010865417

Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy

Hunt, Shelby D.; Menon, Anil - In: Journal of Business Research 33 (1995) 2, pp. 81-90

Persistent link: https://www.econbiz.de/10005465718

USER: a scale to measure use of market research

Menon, Anil; Wilcox, James B. - 1994

Persistent link: https://www.econbiz.de/10000890132

Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy

Varadarajan, Poondi Rajan - In: Journal of marketing 52 (1988) 3, pp. 58-74

Persistent link: https://www.econbiz.de/10001054851

Pre-colonial warfare and long-run development in india

Dincecco, Mark; Fenske, James; Menon, Anil; Mukherjee, … - 2020

Persistent link: https://www.econbiz.de/10012233697

Pre-colonial warfare and long-run development in India

Dincecco, Mark; Fenske, James; Menon, Anil; Mukherjee, … - 2019

Persistent link: https://www.econbiz.de/10012163451

Practical measurement of advertising impact : the IBM experience

Powers, Todd M.; Menon, Anil - In: Marketing mix decisions : new perspectives and practices, (pp. 77-109). 2008

Persistent link: https://www.econbiz.de/10003769434

The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships

Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - 2009

Persistent link: https://www.econbiz.de/10003836625

Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy

Varadarajan, P. Rajan; Menon, Anil - 2008

Persistent link: https://www.econbiz.de/10003717735

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