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Gandz, Jeffrey; Crossan, Mary; Seijts, Gerard; Sapp, Stephen - In: Cross-enterprise leadership : business leadership for …, (pp. 195-231). 2010

Persistent link: https://www.econbiz.de/10008905135

The impact of organizational values on the effectiveness of market-oriented behaviors

Meehan, Sean A.; Barwise, Patrick; Vandenbosch, Mark B.; … - In: MSI reports : working paper series (2007) 3, pp. 105-130

Persistent link: https://www.econbiz.de/10003579957

Creating brand engagement on digital, social and mobile media

Malthouse, Edward C.; Calder, Bobby J.; Vandenbosch, Mark B. - In: Customer engagement : contemporary issues and challenges, (pp. 85-101). 2016

Persistent link: https://www.econbiz.de/10011430596

Social media engagement that drives purchase behavior

Malthouse, Edward C.; Vandenbosch, Mark B.; Kim, Su Jung - In: The changing roles of advertising : [extended versions …, (pp. 29-42). 2013

Persistent link: https://www.econbiz.de/10009773062

Perceived variance and preference for sequences of outcomes

Dolansky, Eric; Vandenbosch, Mark B. - In: The journal of product & brand management 21 (2012) 4, pp. 285-292

Persistent link: https://www.econbiz.de/10009625103

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

Competitor orientation and the evolution of business markets

Bendle, Neil; Vandenbosch, Mark B. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 781-795

Persistent link: https://www.econbiz.de/10010468392

Customer migration patterns : evidence from a North American retailer

Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269

Persistent link: https://www.econbiz.de/10010392228

Product and price competition in a two-dimensional vertical differentiation model

Vandenbosch, Mark B. - In: Marketing science : the marketing journal of the … 14 (1995) 2, pp. 224-249

Persistent link: https://www.econbiz.de/10001186782

Revealed Preference in Online Reviews : Purchase Verification in the Tablet Market

He, Jiaxiu - 2020

The review systems of online platforms create a stream of online word-of-mouth that allows consumers to learn from others' purchasing experience. However, it is difficult for consumers to discern the authenticity of a review or the reviewer's level of experience with the product. Platforms can...

Persistent link: https://www.econbiz.de/10012836751