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~subject:"USA"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Advances in international marketing
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Journal of business research : JBR
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Global integration of brands and new product development at General Motors
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Baba, Marietta L.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003937634
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The effects of competition in short product life-cycle markets : the case of motion pictures
Calantone, Roger J.
;
Yeniyurt, Sengun
;
Townsend, Janell D.
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10003972220
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