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Inbound open innovation for enhanced performance : enablers and opportunities
Sisodiya, Sanjay R.; Johnson, Jean L.; Grégoire, Yany - In: Industrial marketing management : the international … 42 (2013) 5, pp. 836-849
Persistent link: https://www.econbiz.de/10010211298
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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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Putting market-facing technology to work : organizational drivers of CRM performance
Saini, Amit; Grewal, Rajdeep; Johnson, Jean L. - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 365-383
Persistent link: https://www.econbiz.de/10008796175
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Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D.; Johnson, Jean L.; French, Joseph J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 574-591
Persistent link: https://www.econbiz.de/10009297199
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A framework for ethical conformity in marketing
Martin, Kelly D.; Johnson, Jean L. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003732707
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Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes
Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31
Persistent link: https://www.econbiz.de/10003735792
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The role of after-sales service in international marketing
Asugman, Gulden; Johnson, Jean L.; McCullough, James - 2008
Persistent link: https://www.econbiz.de/10003657179
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Setting the stage for trust and strategic integration in Japanese-US cooperative alliances
Johnson, Jean L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003410930
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Crises in business markets : implications for interfirm linkages
Grewal, Rajdeep; Johnson, Jean L.; Sarker, Suprateek - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 398-416
Persistent link: https://www.econbiz.de/10003531883
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Measuring the sources of marketing channel power : a comparison of alternative approaches
Brown, James R.; Johnson, Jean L.; Koenig, Harold F. - 2007
Persistent link: https://www.econbiz.de/10003540264