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Europe's solution factories
Chick, Stephen E.; Huchzermeier, Arnd; Netessine, Serguei - In: Harvard business review : HBR 92 (2014) 4, pp. 111-115
Persistent link: https://www.econbiz.de/10010343425
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THE GLOBE - Finding the Profit In Fairness - Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers.
Loch, Christoph H; Sting, Fabian J; Huchzermeier, Arnd; … - In: Harvard business review : HBR (2012), pp. 111-119
Persistent link: https://www.econbiz.de/10010011311
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THE GLOBE - Finding the Profit In Fairness - Germany's TeamBank overturns the conventional wisdom that banks can't make money by being fair to customers.
Loch, Christoph H; Sting, Fabian J; Huchzermeier, Arnd; … - In: Harvard business review : HBR (2012), pp. 111-119
Persistent link: https://www.econbiz.de/10010011863
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Finding the profit in fairness
Loch, Christoph H.; Sting, Fabian J.; Huchzermeier, Arnd; … - In: Harvard business review : HBR 90 (2012) 9, pp. 111-115
Persistent link: https://www.econbiz.de/10009614660
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Gegen den Strom : proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten
Fredebeul-Krein, Tobias; Krafft, Manfred; Suwelack, Thomas - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10003934564
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Gestaltung von Premiumangeboten : eine Untersuchung am Beispiel der Deutsche Bahn AG
Böckermann, Florian; Blacha, Kirsten; Krafft, Manfred; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10009490045
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Kunden im Lösungsgeschäft : welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?
Kramer, Victoria; Krafft, Manfred - In: Marketing review St. Gallen : Marketingfachzeitschrift … 39 (2022) 3, pp. 14-20
Persistent link: https://www.econbiz.de/10013194039