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Goetz, Oliver
Krafft, Manfred
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The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
2
The role of sales and marketing in market-oriented companies
Goetz, Oliver
;
Hoelter, Ann-Kristin
;
Krafft, Manfred
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10010247631
Saved in:
3
How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian
;
Hofstede, Frenkel ter
;
Krafft, Manfred
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
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