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Sales force modeling: State of the field and research agenda
Mantrala, Murali; Albers, Sönke; Caldieraro, Fabio; … - In: Marketing Letters 21 (2010) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10008526561
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Kundenmanagement
Götz, Oliver (ed.); Jensen, Ove (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10009008795
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Marktorientierte Führung : im wirtschaftlichen und gesellschaftlichen Wandel
Bruhn, Manfred - 2007
Persistent link: https://www.econbiz.de/10004921093