This paper investigates the industrial practices of production offshoring and reshoring — in particular, the role of strategy and natural hedging (i.e., co-locating sales and production activities). After analyzing the recent production sourcing decisions of 74 leading global manufacturing...

Problem Definition: Manufacturing firms are undergoing re-structuring defined by a collection of adjustments and decisions, which affect the source and destination of manufactured products throughout the firm's global supply chain network. We report on a comprehensive picture of manufacturing...

This paper reports on the results of a global field study conducted in 2014 and 2015 among leading manufacturers from a wide range of industries. It provides insights on managerial practices that concern production sourcing and on the factors that drive such decisions. Exploratory factor...

This chapter summarizes the last eight years of collaborative research of a global group of scholars on supply chain management and especially on how companies are dealing with uncertainties and disruptions. Starting with analyzing the factors that drive changes in global supply chain designs,...

Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg verlassen Inteligo erschließt neue Adresspotenziale in...

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....