In their loyalty reward programs, large retailers adopt category-specific targeted promotions as an effective means to increase shoppers' basket values. However, neither the literature nor observed marketing practice provides category selection methods that maximize the promotion's...

Industry trends such as product customization, radical innovation, and local production accelerate the adoption of mixed‐model assembly lines (MMALs) that can cope with a widening gap between model processing times and true build to order capabilitiy. The existing high work content deviations...

Das Lösungsgeschäft stellt für viele Anbieter* im B-to-B-Sektor eine attraktive Möglichkeit dar, sich vom Wettbewerb zu differenzieren und Kunden* einen Mehrwert zu bieten. Dieser Beitrag gibt einen Überblick über die Rolle von Kunden bei der Erarbeitung, Implementierung und Evaluierung...

The allocation of decision rights is an integral component of designing organizational architecture. Economists have long understood the importance of co-locating decision rights with the knowledge that is valuable to those decisions. Following this prescription, marketing scholars have...