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Functional, emotional, and social benefits of new B2B services
Candi, Marina; Kahn, Kenneth B. - In: Industrial marketing management : the international … 57 (2016), pp. 177-184
Persistent link: https://www.econbiz.de/10011549606
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Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.; Griffin, Abbie - In: Industrial marketing management : the international … 75 (2018), pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
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Serial innovators' processes : how they overcome barriers to creating radical innovations
Griffin, Abbie; Price, Raymond L.; Vojak, Bruce A.; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1362-1371
Persistent link: https://www.econbiz.de/10010473308
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Sources, uses, and forms of data in the new product development process
Zahay, Debra; Griffin, Abbie; Fredericks, Elisa - In: Industrial marketing management : the international … 33 (2004) 7, pp. 657-666
Persistent link: https://www.econbiz.de/10006242965
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Product development cycle time for business-to-business products
Griffin, Abbie - In: Industrial marketing management : the international … 31 (2002) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10006266061