Similar Search Results

Consumer receptiveness to international retail market entry

Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 160-172

Persistent link: https://www.econbiz.de/10003964439

Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective

Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291

Persistent link: https://www.econbiz.de/10009761882

Consumer receptiveness to international retail market entry

Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International journal of retail & distribution management 38 (2010) 3, pp. 160-173

Persistent link: https://www.econbiz.de/10008388271

Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective

Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3, pp. 271-291

Persistent link: https://www.econbiz.de/10010107610

Consumer receptiveness to international retail market entry

Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International Journal of Retail & Distribution Management 38 (2010) 3, pp. 160-172

Purpose – The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against consumer receptiveness index (CRI) is proposed as a method to explore the...

Persistent link: https://www.econbiz.de/10014803466