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Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.; Tsiotsou, Rodoula H. - In: Strategic marketing in tourism services, (pp. 139-146). 2012
Persistent link: https://www.econbiz.de/10009581755
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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen; Goldsmith, Ronald E.; Hofacker, Charles F. - In: Advances in electronic marketing, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003167884
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Towards an understanding of banks' use of the internet in relationship management
Durkin, Mark; Howcroft, Barry - 2001
Persistent link: https://www.econbiz.de/10001648826
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Relationship marketing in the banking sector : the impact of new technologies
Durkin, Mark; Howcroft, Barry - 2002
Persistent link: https://www.econbiz.de/10001775913
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A study of banker-customer interactions and behavioural loyalty in retail banking
Howcroft, Barry; Hamilton, Robert; Hewer, Paul - In: Aktuelle Entwicklungen im Finanzdienstleistungsbereich …, (pp. 137-152). 2004
Persistent link: https://www.econbiz.de/10002033642