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Airing the Dirty Laundry: The Missteps of Professional Service Firms After Client Service Failures
Feldman Barr, Terri; McNeilly, Kevin M. - In: Services marketing quarterly 24 (2003) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10007031768
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Tailoring a Marketing Course for a Non-Marketing Audience: A Professional Services Marketing Course
Mcneilly, Kevin M.; Barr, Terri Feldman - In: Journal of marketing education : JME 22 (2000) 3, pp. 152-160
Persistent link: https://www.econbiz.de/10006280527
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Convincing the Recruiter: A Comparison of Resume Formats
McNeilly, Kevin M.; Barr, Terri Feldman - In: Journal of education for business 72 (1997) 6, pp. 359-363
Persistent link: https://www.econbiz.de/10006420142
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I love my accountants ? they're wonderful: understanding customer delight in the professional services arena
Mcneilly, Kevin M.; Barr, Terri Feldman - In: The journal of services marketing 20 (2006) 3, pp. 152-159
Persistent link: https://www.econbiz.de/10007269841
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I love my accountants ? they're wonderful: understanding customer delight in the professional services arena
Mcneilly, Kevin M.; Barr, Terri Feldman - In: The journal of services marketing 20 (2006) 2-3, pp. 152-159
Persistent link: https://www.econbiz.de/10007273464
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Marketing: is it still "just advertising"? The experiences of accounting firms as a guide for other professional service firms
Barr, Terri Feldman; Mcneilly, Kevin M. - In: The journal of services marketing 17 (2003) 6-7, pp. 713-729
Persistent link: https://www.econbiz.de/10007103660
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Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal
Allen, Chris T.; McQuarrie, Edward F.; Barr, Terri Feldman - 1998
Persistent link: https://www.econbiz.de/10000168171
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Social entrepreneurship : a grounded learning approach to social value creation
Smith, Brett R.; Barr, Terri Feldman; Dubard Barbosa, Saulo - In: Journal of enterprising culture 16 (2008) 4, pp. 339-362
Persistent link: https://www.econbiz.de/10003835033
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Social entrepreneurs and earned income opportunities : the dilemma of earned income pursuit
Smith, Brett R.; Stevens, Christopher E.; Barr, Terri … - In: Handbook of research on social entrepreneurship, (pp. 286-305). 2010
Persistent link: https://www.econbiz.de/10009011612
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Social enterprises and the timing of conception : organizational identity tension, management, and marketing
Smith, Brett R.; Knapp, Joshua; Barr, Terri Feldman; … - In: Journal of nonprofit & public sector marketing 22 (2010) 2, pp. 108-134
Persistent link: https://www.econbiz.de/10003989302