Similar Search Results

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages

Huff, Lenard C.; Robinson, William T. - In: Management Science 40 (1994) 10, pp. 1370-1377

Research has established that for surviving brands, market pioneers have a higher average market share than later entrants. By moving first, market pioneers often develop sustainable market share advantages. Longer leadtime, which is the time between entries, should increase these pioneer...

Persistent link: https://www.econbiz.de/10009197389

Special section: Advances in business research in Latin American studies

Guzman, Francisco (contributor); Huff, Lenard C. (contributor) - In: Journal of business research : JBR 66 (2013) 3, pp. 397-462

Persistent link: https://www.econbiz.de/10009720239

The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age

Henderson, Geraldine Rosa; Guzman, Francisco; Huff, … - In: Journal of business research : JBR 66 (2013) 3, pp. 283-287

Persistent link: https://www.econbiz.de/10009720344

Special section: Reconceptualizing cross-cultural research in the digital age

Guzman, Francisco (contributor); Huff, Lenard C. (contributor) - In: Journal of business research : JBR 66 (2013) 3, pp. 283-396

Persistent link: https://www.econbiz.de/10009720348

Note: The impact of leadtime and years of competitive rivalry on pioneer market share advantages

Huff, Lenard C.; Robinson, William T. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377

Persistent link: https://www.econbiz.de/10006104846