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Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C. - In: Journal of international consumer marketing 22 (2010) 2, pp. 183-186
Persistent link: https://www.econbiz.de/10003986199
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Special section: Cross-cultural research
Huff, Lenard C. (contributor) - In: Journal of international consumer marketing 22 (2010) 2, pp. 183-222
Persistent link: https://www.econbiz.de/10003986207
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142