Narrow search
Showing 1 - 2 of 2
Cover Image
A Model of Managerial Response to Sales Promotions: A Four-Country Analysis - A model based on Ajzen's Theory of Planned Behavior is developed explaining marketing managers' attitu...
Huff, Lenard C.; Alden, Dana L. - In: Journal of global marketing 13 (2000) 3, pp. 7-28
Persistent link: https://www.econbiz.de/10006983338
Cover Image
CROSS-NATIONAL RESEARCH - An Investigation of Consumer Response to Sales Promotions in Developing Markets: A Three-Country Analysis
Huff, Lenard C.; Alden, Dana L. - In: Journal of advertising research 38 (1998) 3, pp. 47-57
Persistent link: https://www.econbiz.de/10006522361