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Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.; Baker, Thomas L.; Simpson, Penny M. - In: Journal of Business Research 56 (2003) 4, pp. 311-322
Persistent link: https://www.econbiz.de/10005466323
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The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.; Simpson, Penny M.; Baker, Thomas L. - 1997
Persistent link: https://www.econbiz.de/10010366607
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Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.; Baker, Thomas L.; Simpson, Penny M. - In: Journal of business research : JBR 56 (2003) 4, pp. 311-322
Persistent link: https://www.econbiz.de/10006721301
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An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation - This study examines the gaps between a firm's actual (self-...
Simpson, Penny M.; Baker, Thomas L.; Siguaw, Judy A. - In: Journal of marketing channels : ... distribution … 7 (1999) 1-2, pp. 95-120
Persistent link: https://www.econbiz.de/10007182600
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RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Baker, Thomas L.; Simpson, Penny M.; Siguaw, Judy A. - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 50-57
Persistent link: https://www.econbiz.de/10006153001
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Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective
Siguaw, Judy A.; Simpson, Penny M.; Baker, Thomas L. - In: Journal of marketing 62 (1998) 3, pp. 99-111
Persistent link: https://www.econbiz.de/10005975756
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Emotions, deliberations, and end‐of‐life products
Sheng, Xiaojing; Simpson, Penny M.; Siguaw, Judy A. - In: Psychology & Marketing 36 (2019) 7, pp. 659-674
Persistent link: https://www.econbiz.de/10012083983
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Innovation orientation outcomes: The good and the bad
Simpson, Penny M.; Siguaw, Judy A.; Enz, Cathy A. - In: Journal of Business Research 59 (2006) 10-11, pp. 1133-1141
Persistent link: https://www.econbiz.de/10005473460
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Tourists' life satisfaction at home and away : a tale of two cities
Simpson, Penny M.; Siguaw, Judy A.; Sheng, Xiaojing - In: Journal of travel research : a quarterly publication of … 55 (2016) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10011432529
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Servicescape attributes and consumer well-being
Sheng, Xiaojing; Siguaw, Judy A.; Simpson, Penny M. - In: The journal of services marketing 30 (2016) 7, pp. 676-685
Persistent link: https://www.econbiz.de/10011590769