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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10000550842
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10001373972
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2017 - Seventh edition
"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the...
Persistent link: https://www.econbiz.de/10011617222
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001678929
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10002479809
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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10004302695
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Colgate, Mark R.; Zeithaml, Valarie A.; Bitner, Mary Jo - In: The service industries journal 21 (2001) 1, pp. 242
Persistent link: https://www.econbiz.de/10006279308
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Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content
Wright, Lauren K.; Bitner, Mary Jo; Zeithaml, Valarie A. - In: Journal of marketing education : JME (1994), pp. 5-19
Persistent link: https://www.econbiz.de/10006339981
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo; Zeithaml, Valarie A.; Gremler, Dwayne D. - 2010
Persistent link: https://www.econbiz.de/10003968707