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The Purchasing of Full-Service Contracts:
Stremersch, Stefan; Wuyts, Stefan; Frambach, Ruud T. - In: Industrial marketing management : the international … 30 (2000) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006282090
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Vertical marketing systems for complex products : a triadic perspective
Wuyts, Stefan; Stremersch, Stefan; Van Den Bulte, Christophe - 2008
Persistent link: https://www.econbiz.de/10003727669
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Buying high tech produtcs : an embeddedness perspective
Wuyts, Stefan; Stremersch, Stefan; Franses, Philip Hans - 2001
Persistent link: https://www.econbiz.de/10001600637
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Grassroots innovation success : the role of self-determination and leadership style
Stremersch, Stefan; Camacho, Nuno; Keko, Elio; Wuyts, Stefan - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 396-414
Persistent link: https://www.econbiz.de/10013271757
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Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Wuyts, Stefan; Dutta, Shantanu; Stremersch, Stefan - In: Journal of marketing 68 (2004) 2, pp. 88-100
Persistent link: https://www.econbiz.de/10005927926
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Vertical Marketing Systems for Complex Products: A Triadic Perspective
Wuyts, Stefan; Stremersch, Stefan; Van den Bulte, Christophe - In: Journal of marketing research : JMR 41 (2004) 4, pp. 479-487
Persistent link: https://www.econbiz.de/10006645673
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Does size matter? : Disentangling consumers' bundling preferences
Agarwal, Manoj Kumar (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001572531
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Does size matter? : disentangling consumers' bundling preferences
Agarwal, Manoj K.; Frambach, Ruud T.; Stremersch, Stefan - VU University Amsterdam, Faculty of Economics, Business … - 2000
Previous marketing literature has focused to a large extent on the effect of bundle characteristics on a consumer's decision to buy a (fixed) bundle in a non-competitive setting. This study extends this narrow focus in four major ways. First, the authors address bundles that are customizable....
Persistent link: https://www.econbiz.de/10005150594
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Buying Modular Systems in Technology-Intensive Markets
Stremersch, Stefan; Weiss, Allen M.; Dellaert, Benedict G.C. - In: Journal of marketing research : JMR 40 (2003) 3, pp. 335-350
Persistent link: https://www.econbiz.de/10006649602
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Does size matter? : disentangling consumers' bundling preferences
Agarwal, Manoj K.; Frambach, Ruud T.; Stremersch, Stefan - Faculteit der Economische Wetenschappen en … - 2000
Previous marketing literature has focused to a large extent on the effect of bundle characteristics on a consumer’s decision to buy a (fixed) bundle in a non-competitive setting. This study extends this narrow focus in four major ways. First, the authors address bundles that are customizable....
Persistent link: https://www.econbiz.de/10010782532