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~isPartOf:"Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research"
~person:"Berthon, Pierre"
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Berthon, Pierre
Morris, Michael H.
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Brand Management in Small to Medium-Sized Enterprises
Berthon, Pierre
;
Ewing, Michaelt
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10007896571
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