Berthon, Pierre; Pitt, Leyland F.; Campbell, Colin - In: Journal of Business Research 62 (2009) 3, pp. 356-361
Drawing on Clark and Marshall's [Clark Herbert H., Marshall Catherine R. Definite Reference and Mutual Knowledge. In: Joshi Aravind K., Webber Bonnie L., Sag Ivan A., editors. Elements Of Discourse Understanding. Cambridge, UK: Cambridge University Press, 1981.] theory of mutual knowledge, this...
