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Child labor and the MNC : strategies for facing a global reality
Harvey, Michael G. - In: Business & the contemporary world 8 (1996) 2, pp. 144-163
Persistent link: https://www.econbiz.de/10001204189
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The "trade dress" controversy : a case of srategic cross-brand cannibalization
Harvey, Michael G.; Rothe, James T.; Lucas, Laurie A. - 2010
Persistent link: https://www.econbiz.de/10003924186
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Parallel Brands: A Strategic Option for Second-Tier Channel Members - The competitive environment of national and private brands may be substantively changing because of a confluen...
Harvey, Michael; Rothe, James T.; Kasulis, Jack J.; … - In: Journal of marketing channels : ... distribution … 7 (1999) 1-2, pp. 53-78
Persistent link: https://www.econbiz.de/10007182602