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Social media usage: an investigation of B2B salespeople

Schultz, Roberta J.; Charles H. Schwepker, Jr; Good, … - In: American Journal of Business 27 (2012) 2, pp. 174-194

A great deal has been written recently in the practitioner press about the strategic importance and usage of social media. However, as practitioners only release limited information about the internal advantages such a tool provides, research in this emerging field remains extremely limited...

Persistent link: https://www.econbiz.de/10010671656

Social media usage : an investigation of B2B salespeople

Schultz, Roberta J.; Schwepker, Charles H. <Jr.>; Good, … - In: American journal of business : applying research to … 27 (2012) 2, pp. 174-196

Persistent link: https://www.econbiz.de/10009711412

Social media usage : an investigation of B2B salespeople

Schultz, Roberta J.; Schwepker, Charles H.; Good, David J. - In: American journal of business : applying research to … 27 (2012) 2, pp. 174-196

Persistent link: https://www.econbiz.de/10010097905

Intercultural Interaction Strategies and Relationship Selling in Industrial Markets - Understanding the buyer's corporate culture should be a key component of marketing strategy fo...

Schultz, Roberta J.; Evans, Kenneth R.; Good, David J. - In: Industrial marketing management : the international … 28 (1999) 6, pp. 589-600

Persistent link: https://www.econbiz.de/10006295292

Strategic, organizational, and managerial impacts of business technologies

Good, David J.; Schultz, Roberta J. - 2000

Persistent link: https://www.econbiz.de/10004596121

Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance

Schwepker, Charles H. <Jr.>; Schultz, Roberta J. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10010527074

The impact of trust in manager on unethical intention and customer-oriented selling

Schwepker, Charles H. <Jr.>; Schultz, Roberta J. - In: The journal of business & industrial marketing 28 (2013) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10009747462

The impact of trust in manager on unethical intention and customer-oriented selling

Jr, Charles H. Schwepker; Schultz, Roberta J. - In: The journal of business & industrial marketing 28 (2013) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010121842

The Effects of Mood States on Service Contact Strategies

Schultz, Roberta J. - In: Journal of professional services marketing 14 (1996) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10007077235

Computer technology and the marketing organization : An empirical investigation

Good, David J.; Stone, Robert W. - In: Journal of Business Research 34 (1995) 3, pp. 197-209

Persistent link: https://www.econbiz.de/10005474370