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Strategic marketing and strategic management

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803896

Strategic marketing and innovation

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803913

Strategy and performance

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803914

Inter-organizational cooperation and interactive marketing

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803915

Environmental sustainability, innovations for emerging markets and marketing in emerging markets

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803935

Legends in strategic marketing: Rajan Varadarajan

Varadarajan, Rajan - 2018

Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3. Strategy and performance -- Volume 4. Inter-organizational cooperation and interactive marketing -- Volume 5. Environmental sustainability, innovations for and marketing in...

Persistent link: https://www.econbiz.de/10011791086