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~person:"Sinha, Mona"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship Marketing: An Age...
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Sinha, Mona
Sheth, Jagdish N.
54
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49
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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2
The conceptual foundations of relationship marketing : review and synthesis
Sheth, Jagdish N.
;
Parvatiyar, Atul
;
Sinha, Mona
- In:
Economic sociology : perspectives and conversations
13
(
2012
)
3
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011593714
Saved in:
3
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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