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~subject:"Marketingmanagement"
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Relationship Marketing: An Age...
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Selling
Marketingmanagement
Consumer behaviour
81
Konsumentenverhalten
81
Marketing
52
Marketing theory
50
Marketingtheorie
50
Marketing management
42
Beziehungsmarketing
35
Relationship marketing
35
Theorie
35
Theory
35
Lieferantenmanagement
23
Supplier relationship management
23
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21
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21
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21
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19
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18
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16
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15
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15
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13
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12
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11
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11
Naresh K. Malhotra
10
Russell W. Belk
10
Salespeople
10
Verkaufspersonal
10
Corporate Social Responsibility
9
Corporate social responsibility
9
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Sheth, Jagdish N.
43
Sharma, Arun
13
Varadarajan, Rajan
6
Kumar, V.
5
Paesbrugghe, Bert
5
Rangarajan, Deva
5
Parvatiyar, Atul
4
Syam, Niladri
4
Wind, Yoram
4
Uslay, Can
3
Grönroos, Christian
2
Krishnan, Balaji C.
2
Solomon, Michael R.
2
Bell, David R.
1
Bharadwaj, Sundar
1
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1
Cardinali, Silvio
1
Cedrola, Elena
1
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1
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1
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Hochstein, Bryan
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Iyer, Gopalkrishnan R.
1
Jain, Arun K.
1
Jha, Subhash
1
Kotler, Philip
1
Kumar, Bipul
1
Leone, Robert P.
1
Lyngdoh, Teidorlang
1
Maclnnis, Deborah J.
1
Malhotra, Naresh K.
1
Morgan, Robert
1
Pels, Jaqueline
1
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1
Petersen, J. Andrew
1
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Rangarajan, Devarajan
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Freie Universität Berlin / Institut für Marketing
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Legends in marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
8
Legends in strategic marketing
5
The journal of personal selling & sales management : JPSSM
3
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Bringing technology to market: trends, cases, solutions
1
Business horizons
1
Handbook of relationship marketing
1
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1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of personal selling & sales management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
Saved in:
2
Evolution of the sales force in a global economy
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 77-85)
.
2007
Persistent link: https://www.econbiz.de/10003439208
Saved in:
3
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
4
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
6
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
7
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
8
What personal selling and sales management recommendations from developed markets are relevant in emerging markets?
Sharma, Arun
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011515672
Saved in:
9
Special issue on sales and customer development
Sharma, Arun
(
ed.
);
Syam, Niladri
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011822256
Saved in:
10
Waiting for a sales renaissance in the fourth industrial revolution : machine learning and artificial intelligence in sales research and practice
Syam, Niladri
;
Sharma, Arun
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011822547
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