Waiting for a sales renaissance in the fourth industrial revolution : machine learning and artificial intelligence in sales research and practice
Niladri Syam, Arun Sharma
| Year of publication: |
February 2018
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|---|---|
| Authors: | Syam, Niladri ; Sharma, Arun |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 135-146
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| Subject: | Machine learning | Artificial intelligence | Sales | Sales process | Sales renaissance | Künstliche Intelligenz | Verkauf | Selling | Industrie 4.0 | Industry 4.0 | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | Absatz | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.12.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822547