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Strategic marketing
Cravens, David W.
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Piercy, Nigel
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2013
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10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
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Strategic marketing
Cravens, David W.
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Piercy, Nigel
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2009
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9. ed.
Persistent link: https://www.econbiz.de/10003591275
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