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Persistent link: https://www.econbiz.de/10006358905
The purpose of this paper is to present a conceptual model of the influence of the relationship norms proposed by Macneil (1980), both on the customer’s satisfaction, and on the satisfaction predictive capacity. This latest can be measured in term of recommendations and consumer’s loyalty. A...
Persistent link: https://www.econbiz.de/10011073136
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