The article presents the state of art concerning demand artifacts in consumer behavioral research (actually it deals with the issue of role enactement of human subject during experimentation). Terms such as artifact and demand artifacts will be clarified in the paper. Finally, insights for...

This paper explores the persuasive effects of different commercials for an analgesic on members of different age groups. Commercial content was manipulated to be either of (a) factual or (b) evaluative. The impact of these two contents was assessed on members of two different age groups: young...