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Examining an industrial buyer's purchasing linkages: A network model and analysis of organizational buying workflow
Buckles, Tom A.
;
Ronchetto Jr, John R.
- In:
The journal of business & industrial marketing
11
(
1996
)
6
,
pp. 74-92
Persistent link: https://www.econbiz.de/10007320610
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Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10001051418
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Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
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