Tracing emergent processes in marketing strategy formation
Year of publication: |
2009
|
---|---|
Authors: | Hutt, Michael D. ; Reingen, Peter H. ; Ronchetto, John R. |
Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 129-154
|
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
-
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark, (2023)
-
On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
-
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte, (2012)
- More ...
-
Tracing emergent processes in marketing strategy formation
Hutt, Michael D., (1988)
-
Reputational Effectiveness in Cross-Functional Working Relationships
Bond, Edward U., (2004)
-
Hutt, Michael D., (2000)
- More ...