Narrow search
Showing 1 - 10 of 50
Cover Image
Results of early efforts to build a research agenda to guide advances in practice in the profession of new products management
Hustad, Thomas P. - In: The journal of product innovation management : an … 29 (2012) 3, pp. 367-371
Persistent link: https://www.econbiz.de/10009559972
Cover Image
Problems in Predicting New Product Growth for Consumer Durables
Heeler, Roger M.; Hustad, Thomas P. - In: Management Science 26 (1980) 10, pp. 1007-1020
A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.
Persistent link: https://www.econbiz.de/10009204575
Cover Image
A media/product class investigation of innovators and opinion leaders
Bruno, Albert V.; Hustad, Thomas P. - In: Journal of Business Research 3 (1975) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10005466032
Cover Image
Creative market planning in a partisan environment
Hustad, Thomas P.; Mitchell, Ted J. - In: Business Horizons 25 (1982) 2, pp. 58-65
Persistent link: https://www.econbiz.de/10005197516
Cover Image
The Thomas P. Hustad Best Paper Award winning articles from the Journal of product innovation management : 1998-2014
Hustad, Thomas P. - In: The journal of product innovation management : an … 33 (2016) 3, pp. 240-243
Persistent link: https://www.econbiz.de/10011524519
Cover Image
A media-product class investigation of innovators and opinion leaders
Bruno, Albert V.; Hustad, Thomas P. - In: Journal of business research : JBR 3 (1975) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10001956016
Cover Image
Problems in predicting new product growth for consumer durables
Heeler, Roger M.; Hustad, Thomas P. - In: Management science : journal of the Institute for … 26 (1980) 10, pp. 1007-1020
Persistent link: https://www.econbiz.de/10002758714
Cover Image
Lessons learned from outstanding corporate innovators
Kay, Sally Evans; Boike, Douglas; Fisher, Wayne; … - In: The PDMA handbook of new product development, (pp. 387-404). 2013
Persistent link: https://www.econbiz.de/10009710738
Cover Image
Creative market planning in a partisan environment
Hustad, Thomas P.; Mitchell, Ted J. - In: Business horizons 25 (1982) 2, pp. 58-65
Persistent link: https://www.econbiz.de/10003583679