Narrow search
Showing 1 - 4 of 4
Cover Image
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Cover Image
Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
Cover Image
Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
Cover Image
Dire Straits : how tourists on the Diamond Princess cruise endured the COVID-19 crisis
Chen, Yang; Zhang, Zihao; Wang, Tao - In: Tourism management : research, policies, practice 91 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013271591