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Factors Influencing International Channel Choice of Small Business Exporters
Ramaseshan, B.; Patton, Mark A. - In: International Marketing Review 11 (1994) 4, pp. 19-34
Given the paucity of studies investigating international channel choice among small business exporters, examines the influence of selected variables on international channel choice decisions of small business exporters in one specific industry. Results of the analysis using the logistic multiple...
Persistent link: https://www.econbiz.de/10014827679
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The customer experience – loyalty link: moderating role of motivation orientation
Stein, Alisha; Ramaseshan, B. - In: Journal of Service Management 31 (2019) 1, pp. 51-78
Purpose: The purpose of this paper is threefold: first, to examine the effects of different touch points on customer experience, second, effects of customer experience on loyalty intentions, and actual spend, and third, the moderating role of motivation orientation on these effects....
Persistent link: https://www.econbiz.de/10012187456
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Consumer relationship fading
Evanschitzky, Heiner; Ramaseshan, B.; Brady, Michael K.; … - In: Psychology & Marketing 37 (2020) 6, pp. 815-836
Persistent link: https://www.econbiz.de/10012273748
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Evaluation and analysis of IJV marketing performance and its key predictors
Julian, Craig C.; Ramaseshan, B. - In: Journal for global business advancement : JGBA 1 (2007/08) 2/3, pp. 309-325
Persistent link: https://www.econbiz.de/10003756960
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Moderating effects of the brand concept on the relationship between brand personality and perceived quality
Ramaseshan, B.; Tsao, Hsiu-Yuan - In: The journal of brand management : an international journal 14 (2006/07) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10003509099
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Does employee performance affect customer loyalty in pharmacy services?
Rabbanee, Fazlul K.; Burford, Oksana; Ramaseshan, B. - In: Journal of service theory and practice : JSTP 25 (2015) 6, pp. 725-743
Persistent link: https://www.econbiz.de/10011392213
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Customer referral behavior : do switchers and stayers differ?
Stein, Alisha; Ramaseshan, B. - In: Journal of service research : JSR 18 (2015) 2, pp. 229-239
Persistent link: https://www.econbiz.de/10011283705
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Managing brands and customer engagement in online brand communities
Wirtz, Jochen; Ambtman, Anouk den; Bloemer, Johanna M.; … - In: Journal of service management 24 (2013) 3, pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889