Although chiefly anecdotal, reports that performance is enhanced through technology has encouraged many marketers to adopt computer systems. To examine this issue, 183 industrial marketing executives familiar with computers were surveyed. The results suggest that, properly managed, computer...

Examines the relationships between the frequency of expert system use and the system′s hardware, access location, and features. Also examines the relationship between the expert system′s hardware and access location. The study is empirical, using a survey of marketing executives who work...