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Professors Leff (Management Science, Vol. 25, No. 8 (1979), p. 810) and Robinson (Management Science, Vol. 26, No. 4 (1980), pp. 433--434) have raised an interesting debate regarding car pool systems, algorithms, and human problems. Professor Leff sees the use of increasingly refined algorithms...
Persistent link: https://www.econbiz.de/10009203664
The factored transportation problem is one having cost coefficients of the form c<sub>ij</sub> = u<sub>i</sub>v<sub>j</sub>. The main result proven in this paper is that if rows are arranged according to nonincreasing u<sub>i</sub> and columns by nondecreasing v<sub>j</sub>, then the northwest corner rule provides an optimal solution. Applications...
Persistent link: https://www.econbiz.de/10009204191
This paper describes a branch and bound approach for optimizing a media selection problem, namely, to choose the best set of mailing lists to maximize audience reach. Prompted by a national retailer's interest in more effective and efficient direct mail catalogue distribution, the algorithm...
Persistent link: https://www.econbiz.de/10009191314