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Marketing management : a quarterly business management publication of the American Marketing Association
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Case in Point Southwest Airlines: How Internal Marketing Pilots Success -
Czaplewski, Andrew J.
;
Ferguson, Jeffery M.
;
Milliman, …
- In:
Marketing management : a quarterly business management …
10
(
2001
)
3
,
pp. 14-17
Persistent link: https://www.econbiz.de/10007238161
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SPECIAL FEATURE - Case in Point - Breaking the Cycle
Milliman, John F.
;
Ferguson, Jeffery M.
;
Czaplewski, …
- In:
Marketing management : a quarterly business management …
17
(
2008
)
2
,
pp. 14-17
Persistent link: https://www.econbiz.de/10007985978
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