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Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011660853

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

Improving pharmacy store performance : the merits of over-the-counter drugs

Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299

Persistent link: https://www.econbiz.de/10011338672

Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment

Ruiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter - In: Technological forecasting & social change : an … 88 (2014), pp. 49-63

Persistent link: https://www.econbiz.de/10010482346

Generalizations on the effectiveness of pharmaceutical promotional expenditures

Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246

Persistent link: https://www.econbiz.de/10003793491

Early marketing matters : a time-varying parameter approach to persistence modeling

Osinga, Ernst C.; Leeflang, Peter; Wieringa, Jaap E. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 173-185

Persistent link: https://www.econbiz.de/10003947454

Modeling the effects of pharmaceutical marketing

Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10003976728

Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective

Osinga, Ernst C.; Leeflang, Peter; Srinivasan, Shuba; … - In: Journal of marketing 75 (2011) 1, pp. 109-124

Persistent link: https://www.econbiz.de/10008840467

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future

Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014

Persistent link: https://www.econbiz.de/10010353471