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~subject:"Pharmaceuticals"
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Pharmaceuticals
Arzneimittel
7
Pharmaceutical industry
6
Pharmaindustrie
6
Marketing
5
Advertising effects
4
Consumer behaviour
4
Economic model
4
Entscheidungsunterstützung
4
Konsumentenverhalten
4
Market research
4
Marketing theory
4
Marketingmanagement
4
Marketingtheorie
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Marktforschung
4
Mathematical programming
4
Mathematische Optimierung
4
Werbewirkung
4
Wirtschaftsmodell
4
Beziehungsmarketing
3
Data analytics
3
Einzelhandel
3
Marketing management
3
Relationship marketing
3
Retail trade
3
Theorie
3
Theory
3
USA
3
United States
3
Advertising
2
Arzneimittelmarkt
2
Big Data
2
Big data
2
Business model
2
Data Analytics
2
Data Mining
2
Data protection
2
Datenschutz
2
Digitalisierung
2
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2
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English
7
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Wieringa, Jaap E.
7
Leeflang, Peter
6
Bijmolt, Tammo H. A.
1
Jager, Tim de
1
Kremer, Sara T. M.
1
Osinga, Ernst C.
1
Pechlivanoglou, Petros
1
Postma, Maarten J.
1
Reber, Katrin Christiane
1
Ruiz Conde, Enar
1
Ruiz-Conde, Enar
1
Stern, Philip
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Applied economics
1
European journal of marketing : EJM
1
Health economics
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
7
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1
Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
Saved in:
2
The effect of financial and educational incentives on rational prescribing : a state-space approach
Pechlivanoglou, Petros
;
Wieringa, Jaap E.
;
Jager, Tim de
; …
- In:
Health economics
24
(
2015
)
4
,
pp. 439-453
Persistent link: https://www.econbiz.de/10011317738
Saved in:
3
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
Saved in:
4
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
5
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
6
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
7
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
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