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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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Measuring the effectiveness of the communication strategy by using Brand Score Technique : a practitioner study
Srivastava, Rajesh - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 26-41
Persistent link: https://www.econbiz.de/10011688980
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Brand placement strategy in a film song and its impact on brand's image
Srivastava, Rajesh - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10009295587
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How Indian pharmaceutical companoes are building global brands : the case of the Himalaya Herbal Brand
Srivastava, Rajesh - In: Thunderbird international business review 58 (2016) 5, pp. 399-410
Persistent link: https://www.econbiz.de/10011566196
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Perception study of customers of a global fast food restaurant in India and USA
Srivastava, Rajesh; Paul, Manimoy; Bhanot, Sandeep - In: International journal of Indian culture and business … 26 (2022) 3, pp. 379-406
Persistent link: https://www.econbiz.de/10014314183