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Are firm-specific advantages location-specific too?
Erramilli, M. Krishna - In: Journal of international business studies : JIBS ; an … 28 (1997) 4, pp. 735-757
Persistent link: https://www.econbiz.de/10001233484
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Effect of cross culture on ethical behavior of Y generation-MBA students : is it changing? ; a three nation study (emerging and developed)
Srivastava, Rajesh - In: Research journal of business management 6 (2012) 2, pp. 52-60
Persistent link: https://www.econbiz.de/10009503710
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Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
Srivastava, Rajesh - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009731636
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Brand placement strategy in a film song and its impact on brand's image
Srivastava, Rajesh - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10009295587
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Measuring the effectiveness of the communication strategy by using Brand Score Technique : a practitioner study
Srivastava, Rajesh - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 26-41
Persistent link: https://www.econbiz.de/10011688980
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Salespeople stress and how should they cope with it to avoid the burnout
Srivastava, Rajesh - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 49-58
Persistent link: https://www.econbiz.de/10012034768
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?
Srivastava, Rajesh - In: International journal of emerging markets 18 (2023) 11, pp. 4865-4883
Persistent link: https://www.econbiz.de/10014457536
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Real-time order management with supplier capacity reservation
Kirche, Elias T.; Srivastava, Rajesh - In: International journal of manufacturing technology and … 19 (2010) 1/2, pp. 124-139
Persistent link: https://www.econbiz.de/10003921082
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Special issue: Role and integration of the supplier in supply chain management
Srivastava, Rajesh (contributor) - 2010
Persistent link: https://www.econbiz.de/10003921090