Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
Year of publication: |
2012
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Authors: | Srivastava, Rajesh |
Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 6.2012, 1, p. 1-9
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Subject: | Pharmaindustrie | Pharmaceutical industry | Ärzte | Physicians | Marketingmanagement | Marketing management | Mobilkommunikation | Mobile communications | Arzneimittel | Pharmaceuticals | Mobile Marketing | Mobile marketing |
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