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Other Business - Selling Point...
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Dwek, Robert
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Marketing : monthly magazine of the Institute of Marketing
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Management today
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Golden Wonder's rival pot-shot
Dwek, Robert
- In:
Marketing : monthly magazine of the Institute of Marketing
(
1993
),
pp. 4
Persistent link: https://www.econbiz.de/10006541456
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2
Profile - Wallace on the Web - Life has changed drastically forthe plasticine personality of Wallace and Gromit fame. Like all great, modern-day screen stars, it's a case of see hi...
Dwek, Robert
- In:
Marketing : monthly magazine of the Institute of Marketing
(
1997
),
pp. 19
Persistent link: https://www.econbiz.de/10006525808
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3
OTHER BUSINESS - Selling Points: Direct mail is a big success - in spite of poor targeting.
Dwek, Robert
- In:
Management today
(
1997
),
pp. 70
Persistent link: https://www.econbiz.de/10006397228
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